Job Description:

Job Description:

The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products or services. They will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.

Responsibilities:

• Develop and manage digital marketing campaigns
• Oversee social media strategy and manage content creation
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels

Skill Sets:

• Experience in digital marketing, particularly in SEO, SEM, social media, and email marketing
• Solid understanding of web analytics tools (e.g., Google Analytics, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent communication and interpersonal skills
• Ability to multitask and work in a fast-paced environment

Industry:

Leisure, Travel & Tourism

Category:

Hospitality & Leisure

Skills: